I direct product for the app ecosystem at Matthews, where subject matter experts build software the company owns.
- Based out of
- Utah's Wasatch Front
- Now
- Directs product for the app ecosystem and co-leads platform strategy at Matthews
- Outside work
- Woodworking, mountain biking, hiking, reading, and movies
I owned every experience decision on the platform that replaced Salesforce, from inception through the full migration.
The contract went from $1.3M a year to $0. The case study covers how we did it, including the sync decision we had to undo.
Read the case study →On that platform, subject matter experts build their own apps.
More than 15 builder apps are creating real value today. In its first year, the program displaced $750K in vendor spend, validated by finance.
What I've learned is that letting everyone build only pays off when the platform holds the critical systems. With sign-in, data, and review in one place, people can build what they need at the edges without sprawl. I've written up the model in the Builder Framework.
Before Matthews, I co-invented Analysis Workspace, the main analysis interface in Adobe Analytics, and I'm on its patent.
Impact
MATTHEWS REIS
- Owned the experience of the platform that replaced Salesforce, taking a $1.3M-a-year contract to $0
- Cut training for first-time users from 1 to 3 months to 15 minutes
- Direct product for the app ecosystem, where subject matter experts build their own apps. The builder program displaced $750K in vendor spend in its first year, validated by finance
- Built the design system from scratch, and built engagement reporting in PostHog that became a weekly benchmark
UNSUPERVISED
- Designed and deployed a 0-1 product strategy, driving revenue growth from $850K to $8M+ with 110% NRR in 2 years
- Designed and deployed portfolio offering (data fabric warehouse, insights, opportunity tracking) that unlocked $1B+ in hidden value across our customer base
WORKFRONT
- Designed and deployed a 0-1 productivity analytics product, generating $13M+ in 12 months
- Implemented org changes that resulted in consistent ~0.5+ NPS lift per release throughout the remainder of my tenure
- Evangelized, acquired budget for, and implemented cross-offering product & design workflow teams to optimize movement between feature sets
- Revitalized stalled design system project, delivering results in just 4 months after 12 months of inactivity under previous leadership.
- Simplified design system effort into separate styling and experiential sequences that could be implemented incrementally
- Organized audits and designer feedback sessions across all product, design, and engineering teams
- Managed and hired for multiple productive design teams locally, remotely, and globally
- USA (8 designers)
- Armenia (2 designers)
- Poland (3 designers)
NUMETRIC
- Led product & design through successful series-A round of $13M
ADOBE
- Co-Invented Adobe Analysis Workspace, leading to an immediate ~15% jump in conversion rate
- Conceptualized, evangelized, and drove the design execution
- Led all subsequent design efforts over the product until I left the company
- Workspace would go on to become the Adobe Analytics flagship product
This site is where I write up what we've learned, for leaders whose teams are building their own software with AI. I've taught workshops, including at Front. The topics I most want to speak on are builder programs, architectural approaches to design, and centralized experience governance.
I live on Utah's Wasatch Front with my wife, four kids, and two dogs, and I get out on my mountain bike more often than I get to the woodshop.
Speaking
- Builder programs
- Architectural approaches to design
- Centralized experience governance